Canadian Blood Services

This was a really challenging project but I love how it ended up turning out and I look forward to a day when that symbol doesn't even need the URL anymore. It took many, many talented people at DDB to make this happen.

Whenever there's a need for blood, we blanket the city or designated neighbourhoods with the blood symbol, utilizing all possible media spaces we could.
We created a website that used Facebook-Connect to allow you to see just how many people you and your friends could save if you all donated together. Afterward, your profile picture showed that you helped save lives.

Website.

Marketing Hall of Legends

This was fun to do. Shanghoon shot it so well.

Javex

Fact: Kids lie to get out of trouble.
Fact: Javex 2 gets out stains.

Brita

Woods and Low (now Detroit) did a great job of bringing this idea to life.

Capital One

It was fun producing these.
This is just two of about 8 we did.

Smoker's Helpline

Manulife

Spot for Synergy Insurance by Manulife.

Print for Synergy Insurance by Manulife.

Rick Mercer made fun of one of my spots.

Be Prepared brand stuff.

Amsterdam Brewery

This was from my Publicis days and marked my first ever advertising award. "Baggie" got into the One Show.

FLAP

FLAP (Fatal Light Awareness Program) is a pro-bono client that deals with protecting migratory birds and is therefore very close to my heart. Needless to say I love working on their stuff.

Subaru

The only thing that drives like an Impreza is an Impreza. Fun car to drive, fun ads to shoot.

Launch of the new Subaru BRZ.



We took over VICE.com.

and a street corner store-front in Toronto.

Outside.

Inside.

Brand Spot.

Crime Stoppers

Crime Stoppers allows for some pretty interesting work.

Earthday Canada

Earthday is a great client that lets us do really interesting work.