Canadian Blood Services

This was a really challenging project but I love how it ended up turning out and I look forward to a day when that symbol doesn't even need the URL anymore. It took many, many talented people at DDB to make this happen.

Whenever there's a need for blood, we blanket the city or designated neighbourhoods with the blood symbol, utilizing all possible media spaces we could.
We created a website that used Facebook-Connect to allow you to see just how many people you and your friends could save if you all donated together. Afterward, your profile picture showed that you helped save lives.

Website.